*English or Portuguese – that’s the question*
Rio de Janeiro – What before was seen like a bias, today is the reality. Some Brazilian artists of the new generation prefer to use the English to do their songs. This change at the market can be proved at the VMB (Video Music Brazil), an awards of the MTV Brazil, that elects the principal names of music. This year, some categories like Artist of the Year, Best Video clip and Revelation had musicians singing in English.
To sing using other language is a reality that reaches Brazilian artists since some time ago. Carmen Miranda had her career among Brazil and United States, and Tom Jobim had his “Girl of Ipanema” sung by important artists like Frank Sinatra and Madonna. Than was the time of the rock and roll to win the world, Sepultura and Angra were the first musicians to be part of this, but they have been successful initially at other countries to later been known at Brazil. The same thing happened to the group “Cansei de Ser Sexy”, that played their music all over the world, but are not much know at their original country.
Actually, a new generation of musicians pretends to enter this list, the difference is that before travel around the world, they want to attract the Brazilian fans. Mallu Magalhães, Black Drawing Chalks, Holger e Mickey Gang sings in English and were indicated to the VMB. Most of them started at the independent market showing their sound
at YouTube and My Space. The producer of VMH Studio, Eden, believes that the bands from the 80s until now had a bigger recognition at other countries, to later be known at Brazil. Today, the process is different: “The musicians sing in English here, than use alternative media to be known at their own country”.
Another band that is getting prepared to be part of this market is the Riverdies. The musicians writes their lyrics naturally in English, they say that is because they already feel familiar with the sound of the idiom. Besides that, the group has influences of international artists like Pearl Jam, Silverchair and Stone Temple Pilots. The decision to choose other language helped them to receive invitations to play at Europe and at the U.S.A, but the group don`t stop to play at Brazil.
FONTE: MI2N.com
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